Landing PageStart a projectDevelopment

A landing page has one job, and the discipline is in refusing everything that is not that job. Most underperforming pages fail for the same three reasons: they load too slowly on the phone where most traffic arrives, they offer four competing actions, and nobody can say which part of the page lost the visitor.

Speed is a conversion feature

We generate the page as static HTML with no framework runtime, inline the critical CSS, self-host the fonts and serve images in modern formats at the size they are displayed. The target is Largest Contentful Paint under one second on a mid-range phone over 4G — not a lab score on a desktop.

One action

Every section either moves the visitor toward the single action or it comes off the page. Secondary links are text, not buttons. The form asks only for what a human will actually use on the first call back.

Instrumented from the start

Analytics and conversion tracking go in before launch, not after the first disappointing week. You get section-level scroll depth, interaction with the form, and the drop-off point — enough to know which part of the argument is failing.

Yours to edit

Copy and images live in a content model you can change without touching code, and the repository is yours from the first commit.